Setting The Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

• Is your goal to get the maximum sales price for your house?
  • If so, are you willing to have your house on the market for many months?

• Is your goal to sell your house quickly?
  • If so, are you willing to sacrifice some of your potential profits to sell more quickly?

• Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

I'll then recommend a price at which to list your house to meet your goals in the local market.

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Top Dollar Guide for Home Selling & the Staging Process...

Pricing the House Right

A Perfectly Targeted Audience – Most buyers who come to your house are good prospects: they are actively shopping for the product you are selling and you’re house probably already meets their general criteria.

A Captive Audience – The buyer is in your house and will probably spend up to an hour studying it

An Opportunity to Make Multiple Impressions – Each room gives us the perfect opportunity to make dozens of “first” impressions. With each detail we will move the buyer from looking at your house to evaluating whether it could be HOME.

Homes are Purchased Based on Emotions…Love at First Sight

Only if buyers “feel” as if your house could be home can they determine if it will be – We will depersonalize the space and create “emotional connection points” to actively engage a buyer’s mind to imagine how life can be in the house.

Within fifteen seconds buyers develop an attitude toward your house that is reinforced by everything else they encounter – Let’s make those fifteen seconds and first impressions positive!
When a house feels as if it could be home, buyers will intuitively reprioritize their list – We’ll accentuate the positive and downplay the negatives in each room. We’ll create balance, warmth and cohesion by using easy decorating tricks of the trade.

Buyers Will “Profile” the Sellers In their Buying Decisions…

Neat and organized sellers take care of a home and vice versa – We’ll unclutter and clean those areas buyers use to profile “neatness”.

Nationwide, the typical homebuyer household consists of a married couple aged 36 with a household income of $71,300 – We will target these people in our style and décor so our “profile” fits.

Buyers Will View Your Personal Things, Impersonally

If you can’t see objectively, you can’t package effectively – We’ll put on “Buyer’s Eyes” in each room of your house.

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My house isn’t worth being “professionally staged”…

Even spending a mere $500 for an initial consultation should net you thousands in return and speed of sale based upon statistical data. In the previous statistics, unless the house is under 50K this argument is invalid.

The housing market is good and my house doesn’t need to be staged to sell…

You’re right. Every house will sell…it’s a matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, professionally staged homes sell on a conservative average for 6%+ more*. If your home sold for 400K unstaged it probably would have sold for 425K staged.

Why can’t I just stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living.  That’s what professionals are for and that is where the greatest returns come in.

Can’t homebuyers use their imagination and look past the décor?

Only a mere 10% of homebuyers can actually visualize the potential of a home. This is why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

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Staged homes sell faster and on average for more.  Here are a few FREE tools for you to use:  

 

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Top 10 Reasons You Should Stage Your Home…

1. You will make more money.

U.S. Housing and Urban Development reports that a staged home will sell, on average,
17% higher than an un-staged home.

2. Your house will sell faster, which equals less headaches and hassles.

The New York Village Voice reported that the average number of days an un-staged
home is on the market is 30.9 versus 13.9 for a staged home.

3. The cost of staging doesn’t cost a dime.

In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that sellers who
spent typically $500 on staging services for their home recovered over 343% of the cost
in the sale of their home.

4. Most home sellers cannot view their house objectively.

If you can’t see objectively, you can’t package effectively. Have your home staged and get your home into its most advantageous condition for showing.

5. You’ll have less guesswork and “Do It Yourself “work.

A home stager can manage your projects from start to finish. Or, they can
give you a detailed enough report based on their extensive knowledge and training to
have you “do it yourself”.

6. Only 10% of home buyers can visualize the potential of a home.

This is why staging a home is critical! You don’t want the advantages of your home
overlooked and left up to the buyer’s imagination.

7. The longer your home is on the market, the lower the price will be. So stage first!

According to a National Association of Realtors survey, homes that sold after four weeks
on the market sold for 6% less than ones within the first four weeks! Don’t be in a
position where you have to lower your price. Have your house staged first!

8. The money you make may be tax-free. The money you spend is tax deductible.

Take advantage of a possible tax-free capital gain by getting every dollar possible!

9. Leaving your house in “as is” condition will help sell the competition.

Right now the number of homes for sale on the market is at a record high. Competition is
stiff and buyers have very high expectations. Successful agents know that the key to
selling competing is professional staging.

10. You can relax.

You will have the satisfaction of knowing you have done absolutely everything possible
to affect a quick sale of your most valuable commodity and for top dollar!

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Your Return on Home Improvement Investments

Improvements	Typical Costs	Increase in Sales Price	Average Return	Recommended By Agents
Home Staging	$403 - $584	$1,938 - 2,431	343%	91%
Lighten & Brighten	$233 - 370	$1,178 – 1,566	355%	97%
Clean & De-Clutter	$190 - 318	$1,505 – 1,937	578%	97%
Landscape Yards (F&B)	$378 - 546	$1,718 – 2,158	319%	97%
Fix Plumbing/Electrical	$436 - 621	$1,205 – 1,590	164%	93%
Repair Damaged Flooring	$628 - 878	$1,633 – 2,061	145%	94%
Update Kitchens & Baths	$1,404 – 1,828	$3,216 – 3,934	121%	87%
Replace/Steam Carpeting	$562 – 808	$1,532 – 1,950	154%	98%
Paint Exterior Walls	$663 - 938	$1,757 – 2,205	147%	88%
Paint Interior Walls	$651 - 920	$1,741 – 2,179	150%	97%

 

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10 Quick Tips For Staging

1.)  Remove your emotionally vested interest from your home.  Consider how you can make your home appeal to the widest selection of Buyers.  If you could change your home to look more like a model home, write down what changes you would make.

2.)  Keep to the cosmetics...ONLY improve things that will add value.

3.)  Consider your home's integrity.  For example, don't make a Tuscan home into a Craftsman home because it won't feel right.  Work with the Integrity of your home.

4.)  Create a warm lived in space, but de-personalize the space.  Items such as dog beds, children's toys, baby toys and family pictures should not be visible.

5.)  Find the focal point and make it fabulous!  A Buyer's eyes need to be drawn to the best part of the room, so create an illusion.  Buyer's will see the negative first.  They are looking for any reason NOT to buy your home.

6.)  Cleaning windows (inside & out), walls and reflective surfaces will add light and spaciousness to your home.

7.)  Remove extraneous furnishings so that you can create the illusion of space in a room.  Usually 50% of your items can be packed away!

8.)  Remove any purchases over 10 years old such as, brass knobs/pulls, brass lighting, pink swags, etc.  EVERY ACCESSORY'S SOLD PURCHASE SHOULD BE TO UPDATE A HOME.

9.)  Think lighting of all types within every room.  Buyers respond to light and bright so make sure that rooms have lots of natural and artificial lighting.

10.) 10.) & 10.) Don't make rooms multi-functional.  For example, don't have your office within your dining room. Balance large pieces on opposite sides of the room.  Make sure each piece is scaled with one another.  Make sure that traffic goes around the conversation and through the room.

Successful staging is not easy, natural or automatic.  If you need advice, I'm only a phone call away!

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